Karo’s purpose is to create smart choices for everyday healthcare, and to do it responsibly for people, society and the environment. We want to conduct business in a way that meets the needs of today without compromising the needs of future generations.

We’re working hard to put our sustainability strategy into action, integrating our commitments into our plans and processes and working hard on what matters most. Read more about our sustainability efforts in the 2023 Sustainability report.

Health and wellbeing

Through purposeful brands, we want to support our consumers to be healthy, live well and feel empowered to improve their health. Through our brands, we want to highlight values and issues that matter to our consumers as well as to society as a whole. An important area is helping to reduce the stigma around ‘health-minus’ categories, where stigma or embarrassment are barriers to getting help and treatment, and educating consumers in prevention and self-care.


We aim to secure a climate-positive future where we operate within the limits of the planet and its resources. This means taking responsibility throughout our products’ value chain, including how our suppliers source raw materials, manufacture and transport products, and make sure packaging can be recycled at the end of life. Step by step, we are working to lower the environmental impact of our products and operations.

Fair society

We want to contribute to a fair, equal and inclusive society as a responsible employer and throughout our value chain. This includes making sure our own workforce feels empowered and engaged; that everyone feels that they can be themselves at work and that we give equal opportunities to all. The same ethical standards apply to our suppliers and business partners.

Our approach

Karo’s priority is to focus first on our most significant impacts, and where we have the biggest opportunity to create change. We look to base our strategy and targets on the latest science. For example, our GHG reduction targets are, as a minimum, in line with the Paris Agreement and have been validated by the Science Based Targets initiative. We’ve also considered the UN Sustainable Development Goals, with our core business closely linked to Goal number 3, Good Health and Wellbeing.