Through purposeful brands, we want to support our consumers to be healthy, live well and feel empowered to improve their health
Through our brands, we want to highlight values and issues that matter to our consumers as well as to society as a whole. An important area is helping to reduce the stigma around ‘health-minus’ categories, where stigma or embarrassment are barriers to getting help and treatment, and educating consumers in prevention and self-care.
Our long-term commitments are to:
- advance health and wellbeing through purposeful brands
- empower consumers in prevention and self-care
- drive sustainable and trusted product innovation
- give back to our community
We have set several targets to help us achieve our long-term commitments. Some of our key targets are to:
- increase consumer access and contribute to improving everyday health and wellbeing
- provide consumers with educational information and increase educational interactions with customers and healthcare professionals
Key achievements:
- Through our brands and products, we continued to improve consumers’ everyday health. In 2025, we sold 107 million units, supporting people in managing everyday health conditions.
- We continue to focus on under-treated and stigmatised health areas, helping to reduce barriers to care through targeted education and support for both consumers and healthcare professionals.
- ln 2025, we conducted 26 clinical studies and developed more than 300 substantiated claims, strengthening confidence in our product portfolio and supporting evidence-based communication.
- We supported consumers by providing clear, evidence-based information to help them identify symptoms early and make informed treatment decisions.
- Through meetings, training sessions and digital channels, we interacted with more than 266,000 healthcare professionals across our top 10 markets in 2025.