Providing smart choices for everyday healthcare
We want to give people control over their everyday healthcare. By empowering them to make smarter choices, we believe we can enhance their quality of life and help them live life to the fullest.
Our vision is clear, and our goals are ambitious. We strive to build a responsible, highly profitable, fast-growing, and differentiated omnichannel consumer healthcare company, with distinctive brands and strong category leadership. We aim to double our size and become a EUR 1 billion company through organic growth and strategic mergers and acquisitions.
Working to Realise Our Vision
Ambitious goals require a strong foundation, and we’ve already laid the groundwork to turn our vision into reality. From our strong Nordic core, we’ve expanded our business geographically through Mergers and Acquisitions (M&A) – within and beyond Europe. We’ve strengthened and consolidated our brand portfolio, and our top 10 brands account for more than 60% of our revenues. Additionally, significant advancements in digital commerce, creative design, and e-commerce have further solidified our position as industry leaders.
All in all, the state of Karo’s status today gives us a solid launch pad to become a European leader in everyday healthcare.
Our Values and Heritage
We are life-long learners and proud to be a part of people’s daily lives. Guided by insights from the world around us and a shared set of values, we deliver on our purpose every day.
Since Karo was founded in 1987, we have expanded and fundamentally changed the direction of our business, while aiming to improve the health and wellbeing of consumers. Our four core values define who we are and guide the way we do business.
Challenge
With our consumers in mind, we dare to challenge conventions and take bold decisions. If there’s a better way of doing things, we find it. We always go for the smart choice.
Connect
By sharing knowledge and responsibility, we stay connected to each other, our customers, partners, and above all, to Karo’s promise to deliver better everyday healthcare.
Act
We aim to make strides every day and empower each other to support customers, strengthen partnerships, and improve our business. We move fast because we trust each other and always have the best people on board.
Care
Care is at the heart of Karo. We listen to every voice and act with transparency, mindful of how our decisions impact people, the planet, and our business.
Karo Smile Recognition Award: Celebrating Excellence
At Karo, we celebrate exceptional contributions through the Karo Smile Award, an annual recognition chosen by leadership. This award honors Karo’ites who demonstrate entrepreneurial spirit, passion for our brands, and commitment to forward-thinking strategies.
These individuals embody Scaled Entrepreneurship and have made significant business achievements and will visit an Operation Smile site.
The Karo Smile Award recognises outstanding performance and inspires a culture of innovation and positivity, encouraging all Karo’ites to embrace challenges and drive growth across the organisation.